>The day when smartphone sales stood still: What’s next?
The day when smartphone sales stood still: What’s next?
Smartphone sales dropped 2% in major global markets last year according to the report An Incredible Decade for the Smartphone: What's Next? from Kantar Worldpanel ComTech. The declines come as the industry matures, consumers show reluctance to change brands and ecosystems, and vendors focus their efforts on selling more upgrades and replacing existing devices rather than connecting with larger numbers of new buyers.
Kantar Worldpanel releases the report during the Mobile World Congress 2017 in Barcelona.
The speed of smartphone innovation has slowed considerably in the past few years, and consumers are holding on to their phones for longer than ever. In 2016 in the US, the average consumer kept their smartphone for 23 months before upgrading, up from 21 months in 2014. In EU5, the life cycle increased similarly. Bucking that trend was Urban China, where the smartphone life cycle remained at 20 months.
Conclusion: In another hand, this is a good news for cell phone accessories, people who keep a phone longer, the replacement frequency of the accessories (screen protectors, cases, cables....) will higher to protect his precious phone. Thus, The day when smartphone sales stood still, the accessories is the next increasing part ^_^.